Founder of cc:catalfamo and one of the most popular bloggers in Italy and globally. He has acted as Chairman of Pleon, Italy, and was European Director, Digital and Social Media for Ketchum. where he was the co-leader of their European Technology Practice. Catalfamo was active as International Account Director for some of Ketchum Europe's largest technology clients, such as IBM, Lenovo or Dell. His client teams benefit from his role as executive coach and communications strategy advisor.
He has been writing for many years about a digital life on his personal blog Son of Geek Talk; he is also the author of two essays "The Digital Self Manifesto" and "For Friends, not for Brands!" which describe the Digital Transformation methodology he successfully applied to large international organizations in technology, pharma consumer goods and politics.